In life, we come across many obstacles that make us feel like we need to be something more. WE DON'T. We are everything we need to be. SMUSH! is a mere extension of us, designed to take charge of self care with a range of premium products that are paraben free, sulphate free, vegan and cruelty free. It's now time to SMUSH it!

Advantages & USP
Our primary goal is to work on effective formulations to create a brand that is synonymous with QUALITY. Our aim is not to churn out product after product - it is to create products with high efficacy, that deliver more than what they promise and through that, build a trustworthy & wholesome community. We have created a brand that is proud to be Indian while it being fit for the global market.

Innovations
We have formulated the first scalp treatment formulation in the homegrown segment - The Ape Scalp Coconut Shampoo.